Customer Journey Analytics Market growing at CAGR of 20.8% during the forecast period of 2018 to 2025
The Global Customer Journey Analytics Market is expected to reach USD 23.12 billion by 2025, from USD 5.10 billion in 2017 growing at a CAGR of 20.8% during the forecast period of 2018 to 2025. Customer journey analytics is the weaving together of every touch point that a customer interacts with, across multiple channels and over time. It connects millions of events into journeys from your customers’ point of view and is a data-driven approach to discovering, analyzing and influencing your customers’ journeys. The loyalty marketers use the term customer journey analytics to forecast about the customer performance, to recognize which actions work best in a given situation and understand customer preferences. Nowadays, customers are depending on several technologies to get information and to make their buying decision. There are various number of multi-channel campaign management to execute the customer journey that includes multi-channel campaign management, multi-step communications, inbound & outbound, event based marketing, real time discussion, marketing automation, machine learning, discussion hub for all communications.
Some of the leading key players profiled in this study:
Oracle, SAP SE, IBM Corporation, AIMIA Inc., Comarch SA., Bond Brand Loyalty Inc., Brierley Partners, Epsilon, ICF Inc., Kobie Marketing, Inc, TIBCO Software Inc., Salesforce, Adobe Systems, Nice Systems, , Verint Systems, Pointillist, Clickfox, Quadient, Kitewheel, Servion and Callminer are the major key players currently working on Customer Journey Analytics Market.
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The Research Segmentation On The Basis Of :
- The global customer journey analytics market is segmented based on application, touchpoint, component, deployment model, organization size, industry vertical and geographical segments.
- Based on application, the market is segmented into customer segmentation and targeting, customer behavioral analysis, customer churn analysis, campaign management, brand management, product management, others (customer loyalty and process management).
- On the basis of touchpoint, the market is classified into web, social media, mobile, email, branch/store, call center and others (surveys, promotional events, and sales representatives).
- On the basis of component, the market is segmented into software and services. The Services segment is sub segmented into managed services and professional services. the professional services segment is again sub sub-segmented into support and maintenance services and consulting services.
- On the basis of deployment model, the market is segmented into on-premises and cloud.
- Based on organization size, the market is segmented into Small And Medium-Sized Enterprises (SMES) and large enterprises.
- Based on industry vertical, the market is segmented into banking, financial services, and insurance (BFSI), retail and e-commerce, government and defense, healthcare and life sciences, manufacturing, telecommunications and IT, energy and utilities, media and entertainment, travel and hospitality, automotive and transportation and others (education and real estate)
- Based on geography, the market report covers data points for 28 countries across multiple geographies namely North America & South America, Europe, Asia-Pacific and, Middle East & Africa. Some of the major countries covered in this report are U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, South Africa and, Brazil among others.
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