Global Wall Covering Market 2019 Industry Trends, Share, Size, Market Growth, Opportunities by Forecast 2023

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Here we have an in-depth study of the Global “Wall Covering Market”, which analyzes past as well as recent Wall Covering Market values along with detailed market information to capture many factors such as market trends, anticipated future market conditions, challenges, risk and various opportunities during the forecast period from 2018 to the upcoming year 2023. It is precisely stated that data about the Wall Covering market will certainly help stakeholders and other business vendors to get a significant understanding of the handling of the Wall Covering market globally. All over the world. The report provides a detailed overview of the Wall Covering Industry and is then segmented on the basis of product type, key manufacturers, applications and regions.

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As of 2017, the global wall covering market was valued at USD 24.49 billion and is projected to reach a value of USD 33.37 billion by 2023, registering a CAGR of 5.54% during 2018-2023 (the forecast period). The scope of this report is limited to the products that are offered by the various vendors in the market. While the regions considered in the scope of the report include North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Countrywide analysis of the market has also been included with the effect of different drivers and restrains on the region.

Among the various benefits of wall-coverings, which are driving their significance in homes, their ability to mask flaws on the walls (usually impossible through painting) is among the most crucial element encouraging their deployment. Wall-coverings protect wall surfaces from accidental marks or scratches, along with imparting an air of quality and grandeur to the uncovered walls. Wall-coverings further help in neutralizing interiors and customizing them through various colors and patterns, in addition to being cost-effective.

Incremental Innovation in Wall-covering Materials drives its Market Growth

The wallpaper segment of the market is witnessing a continuous innovation, such as the replacement of Osnaburg with non-woven backing (easy to apply and remove) and light weight. In addition, the inclusion of other features, like breathable fabrics that removes the limitations of molds, is greatly facilitating the growth of the wall-coverings market in, both, residential and commercial sectors. Further, the features, such as washable paints and wallpapers, significantly adds to the usability. Hence, these factors are expected to provide a major boost to the global wall-coverings market. Companies are also increasingly focusing on developing environment-friendly products, which not only allow sustainable development but tend to improve the consumer perception of vendors.

Wide Range of Opportunities have led to the Growth of Wallpapers in the Product Offerings

Changing customer-purchasing trends have resulted in a dynamic shift in the modern wall-coverings industry, from traditional paints to design oriented wall-coverings. Wallpapers are one such product that offer a diverse design and style to the customers. Wallpapers are obtained in various sizes; the prices of these products depends upon the quality and design of the materials being used. The wallpaper segment includes paper-backed vinyl, fabric-backed vinyl, vinyl-coated fabric, and others. There are different types of wallpapers, such as machine-printed wallpapers, hand-printed wallpapers, sponge-able wallpapers, etc. Machine-printed wallpapers are commonly available, when compared to hand-printed wallpapers. China holds the major market share of the global market for hand-printed wallpapers, owing to the availability of domestic hand-printed products.

Latin America Has Been Experiencing High Growth of Wall Coverings, Owing to Increase in the number of Households

Brazil has more than 74 million households, where 85% of the population lives in urban areas with awareness and access to such products and services. This fact indicates an immense scope for the wall-coverings market. While consumer spending on housing has remained low when compared to its neighboring compatriots, such as Mexico, the country’s middle class population is expanding and the increasing focus on improving their quality of life is expected to translate into better sales of low-end products in the Brazilian wall-coverings market in the future. However, Brazil currently ranks below average in the global housing index, indicating a limited market for high-end products, such as ceramic tiles or wall-panels.

The net adjusted disposable income for Brazilians is moderate, but it is improving. The growing industrial sector, along with the reducing unemployment rates, which came down to 6.18%, in 2016, from 8.44%, in 2010, is highlighting the increased purchasing power among Brazilians. The country is also perceived as the most important consumer market in Latin America.

Key Developments in the Market

• March 2017 – The Board of Directors of Ahlstrom Corporation (“Ahlstrom”) and Munksjö Oyj (“Munksjö”) resolved to complete the merger of Ahlstrom into Munksjö, in accordance with the merger plan. The merger was expected to lead to the emergence of a global leader in sustainable and innovative fiber-based solutions in the market.


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Wall Covering Market Segment by Regions, regional analysis covers:

  • North America (United States, Canada and Mexico)
  • Europe (Germany, France, UK, Russia and Italy)
  • Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
  • South America (Brazil, Argentina, Colombia etc.)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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The complete knowledge of Wall Covering Market is based on the latest industry news, opportunities and trends. Wall Covering Market research report offers a clear insight about the influential factors that are expected to transform the global market in the near future. Both top-down and bottom-up approaches have been used to estimate and validate the market size of Wall Covering market, to estimate the size of various other dependent submarkets in the overall market.

The report covers the market landscape and its growth prospects over the coming years, the Report discuss about recent product innovations and gives an overview on potential regional market shares. The report provides complete insights into Industrial Series Analysis, which analyzes the upstream and downstream industries, which contain raw materials and suppliers, equipment and suppliers.

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