(2019 – 2024) Neuromarketing Market – CAGR GROWTH, TRENDS, ANALYSIS AND FORECAST

Press Release


Neuromarketing Market is expected to grow at a CAGR of 15.6% during the forecast period of (2019 – 2024). And report provides complete market overview, list of top manufactures, scope of the report, key market trends of Neuromarketing market and main aspect about report- why should you buy this research report? so don’t miss it.

Neuromarketing Market Overview:

The neuromarketing market is expected to grow at a CAGR of 15.6%, during the forecast period (2019 – 2024). Neuroscience is beneficial in interpreting and studying consumer perceptions and has played a major role in enhancing the behavioral predictions of consumers. Neuroscience allows research firms and marketing companies to concentrate and customize their services according to customer expectations.

– The neuromarketing solutions assisting the process of consumer data in a marketing environment in an extremely effective manner due to the usage of neuroscience techniques.
– The growing applications of neuromarketing solutions across a number of industries, majorly as the awareness pertaining to the immense potential benefits of these techniques is growing at a rapid pace.
– Major companies have implemented neuromarketing research techniques to measure consumer behavior for their respective products to identify the purchase decision of the consumer, by the help of various technologies such as functional magnetic resonance imaging (FMRI), electroencephalography (EEG), eye tracking.

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List of Top Key-players/Leading Manufacturers of Neuromarketing Market:

  • Buyology Inc.
  • Merchant Mechanics Inc.
  • Emotion Research LAB
  • The Nielsen Company LLC (Nielsen Consumer Neuroscience)
  • Neural Sense (Pty) Ltd
  • Cadwell Industries Inc.
  • Compumedics Limited
  • SR Labs SRL
  • Synetiq Ltd.
  • Mindspeller
  • MindMetriks

    Scope of the Neuromarketing Market Report:

    Neuromarketing is the field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to marketing stimuli. It is a formal study of the brain’s responses to advertising and branding, and the adjustment of those messages based on feedback to elicit even better responses. Researchers use different types of technologies to measure specific types of brain activity in response to advertising messages. With this information, companies get to know about the consumers’ decisions making skill as well as the driving force towards their persona.

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    Key Trends of Neuromarketing Market:

    Eye-Tracking Technology is a Key Driving Factor for Media and Entertainment Market Share

    – Eye Tracking technology is emerging as a major trend and is presumed to gain a significant market share due to an increase in the implementation of eye tracking by media, entertainment, and advertising companies.456- This technology is of precious value, especially for TV advertisements, in which lots of information is generated every millisecond, thereby hindering the identification of what the viewer really liked, that actually called his attention in a positive or negative way. Therefore, eye tracking technology is expected to have a substantial market share of neuromarketing technology over the forecast period. Valuable feedback allows the end-users to strategically place the advertisement at location mostly seen by the potential customers.456- According to the Greenbook Directory Survey, currently, the eye-tracking approach is approximately 38% in-use application across the industry whereas it is expected to be approximately 19% under-consideration in near future as compared to other approaches.

    North America is Expected to Hold Largest Market Share

    – North America region find an ample amount of application for neuromarketing technology across its emerging market, the US being the leading country of the region. The increasing investment in the field of neuroscience along with the presence of a large number of solution providers across the region are driving the neuromarketing technology market to grow over the forecast period.456- Some of the prominent companies across the region have made a heavy investment on the study of various subjects that are related to neuromarketing in a bid to understand their response to their advertising campaigns and media, which consequently, is impacting the world market for neuromarketing solutions remarkably across the globe. The need to study consumer behavior is also adding to further growth to the market.

    Reasons to Purchase Neuromarketing Market Report:

    • The report analyses how the stringent emission control norms will drive the global Neuromarketing market.
    • Analysing various perspectives of the market with the help of Porter’s five forces analysis.
    • Study on the product type that is expected to dominate the market.
    • Study on the regions that are expected to witness fastest growth during the forecast period.
    • Identify the latest developments, market shares and strategies employed by the major Neuromarketing market players.
    • 3 months’ analyst support along with the Market Estimate sheet (in excel).

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    Overview of TOC, what it contains? – 

    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study


    3.1 Market Overview

    4.1 Market Drivers
    4.2 Market Restraints
    4.3 Porter’s Five Forces Analysis
    4.3.1 Threat of New Entrants
    4.3.2 Bargaining Power of Buyers/Consumers
    4.3.3 Bargaining Power of Suppliers
    4.3.4 Threat of Substitute Products
    4.3.5 Intensity of Competitive Rivalry

    5.1 Product Type
    5.2 Distribution Channel

    6.1 Market Share Analysis
    6.2 Most Active Companies
    6.3 Most Adopted Strategy
    6.4 Company Profiles


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