Mannequins Market – Overview
A mannequin is also referred to as lay figure, dummy, dress form, or manikin. It is an articulated doll utilized by tailors, artists, window-dressers, dressmakers and others to display or fit clothing. Mannequins are majorly employed for displaying unique collections of stores and to attract the customers, thus enhancing the market value of the shop in terms of revenue and profit. Mannequins in the form of life-sized dolls with simulated airways are employed in teaching practices for CPR, first aid, and as human figures employed in computer simulation for modelling the behavior of the human body. These mannequins are manufactured as female, male, and children in various sizes as well as flexible mannequins with a variety of bases. The base material used for building bust form of mannequins is polyurethane hard foam, and polyurethane soft foam is utilized for the construction of flexible mannequins. Other materials used for mannequins include resin, acryl (Perspex), wool felt, Plastazote (polyethylene foam), Ethafoam, buckram, plaster bandage, and papier maché.
Mannequins Market – Drivers and Restraints
Fiberglass is the standard material used for manufacturing mannequins which assists the retailers/ vendors to sell their products and create window displays and fascinating designs for specific requirements. The fiberglass allows the realistic production of mannequins with very fine details such as muscles, make-up, and distinct facial features and separate body parts which serve specific functions. The base used for construction of mannequins includes wood, plexiglass, metal, and a combination of these materials.
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The utilization of mannequins leads to increased sales of products. It ensures the display of new trends or fashion statements which further boosts the purchase of the items on the floor. Other factors expected to boost the market growth of mannequins over the forecast period include low inventory costs, flexibility, and increased profits. Increasing number of high-end retail stores are beginning to use realistic mannequins which are expected to further drive the mannequins market over the forecast period. Mannequins are considered the ideal way of presenting the stock off the hangers and shelves which allows vendors to gain advantage in highly competitive markets. The mannequins promote visual merchandising, acting as silent salespersons offering information about various characteristics of the product. It offers the possibility of displaying several items at the same time, such as jewelry, clothes, footwear, and other accessories. Several stores are using mannequins to compensate for fewer employees. However, mannequins may become a burden for stores which have smaller places for display, and hence may be a hindrance to the market growth.
Mannequins Market – Segmentation
The global mannequins market can be segmented based on product type, application, and region. In terms of product type the mannequins market is categorized into male, female, child, and torso. The application segment of the market is segregated into garment industry, cosmetics industry, and jewelry industry. Based on region, the mannequins market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Europe and China are considered as established markets for mannequin suppliers. Furthermore, increasing demand from the U.S. is also expected to contribute in the market growth of mannequins, since the industry players are extending their geographic presence.
Mannequins Market – Key Players
Prominent players operating in the global mannequins market are Cofrad, Bonami, La Rosa, Pentherformes Group, Hans Boodt, Shenzhen Huaqi, New John Nissen Mannequins S.A., Mondo Mannequins, ABC Mannequins, Almax, Window Mannequins, Retailment, Global Display Projects Limited, Bonaveri, Goldsmith, and Bernstein Display. Manufacturers are continually working on modifying the base material to tailor the physical properties of finished products, to cater to the specific needs of users.
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