The constant surge in the proclivity for outdoor recreational activities, such as camping, hiking, trekking, and mountaineering, among others, has led to a tremendous increase in the demand of related accessories such as camping stoves. Camping stoves will remain among the top selling camping equipment, after backpacks and camping tents, and will remain an essential camping equipment for a large proportion of the customers in the developing countries. The increase in the number of camping sites as well as surging government investments in the tourism sector in several countries has further jolted the demand for camping stoves which is forwarding the camping stoves market.
Consumer behavior in the camping stoves industry has been witnessing a gradual metamorphosis. With the growing disposable income of the millennials, their purchasing power has also risen. Their interest towards products offering more aesthetic feel has also increased. Millennials are observed to spend roughly 14% more time on mobile devices as compared to other generations. Moreover, over 75% of the millennials use their mobile devices while purchasing any camping stoves. This also seems to be true with their purchase of camping stoves, though at a varied degree.
The millennials tend to compare the features and prices of camping stoves they purchase, available at different sales channels. They want to explore most of the available sources of information before making a final call for a particular brand. This metamorphosis in consumer behavior have made the manufacturers of camping stoves to innovate their portfolio with differentiated products, and options for flexibility for the consumers.
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Millennials are the most prospective campers and thus potential customers for the camping stoves market. Millennial campers make up around three quarters of all campers. It has been observed that a new millennial camper often becomes an occasional camper. The school and college vacations, weekends, and planned office trips have now been turned up into a planned or unplanned trip, instead of spending time at home with gadgets. It is also observed that people are also using trips and camping to take themselves away from televisions, smartphones and other screen gadgets in order to naturally socialize.
According to North American Camping Report, people from around 77 million U.S. households camp at least occasionally. Most of the campers in the U.S. and Canada usually camp at least thrice in a year. The increasing number of leisure trips have been escalating the sales of camping stoves globally. People camp in unorganized nature places, camping grounds as well as private farm house, motor home, or camping sites. While family camping represents a larger cross-section of all camping types, camping grounds is one of the key destinations for such trips. There are large number of camping grounds and sites in U.S. and Canada, while in other parts of the world it has been increasing, with the growing inclination of people towards such activities. This has also augmented the demand for camping equipment, such as camping stoves.
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